Case Study

Retailer drives 4.5% conversion growth with agile e-commerce launch

With 99.999% availability, UST’s platform helped a global retailer launch a reliable, user-friendly online shopping experience. Automations and agile processes enabled the omnichannel platform to process more than 10,000 orders in the first week after launch.

OUR CLIENT

The client is a leading global retailer known for its high-quality, functional, comfortable casual wear for men, women, and children. Focused on minimalist designs and versatility, the brand provides everyday essentials that combine style and practicality. Their innovative collections feature advanced fabrics, like heat-retaining, moisture-wicking, and ultra-lightweight materials, and cater to a diverse customer base.

THE CHALLENGE

Adapting to rapid digital demands with scalable, secure, and agile solutions

The COVID-19 pandemic caused a dramatic shift in consumer behavior, drastically reducing in-store footfall. To sustain its business, the client wanted to launch a seamless “shop from home” digital store in time for the first anniversary of its India operations, presenting a tight deadline.

The existing digital infrastructure was not equipped to handle the anticipated surge in online traffic and high transaction volumes. Remote work complicated user acceptance testing (UAT), causing communication gaps and delayed feedback loops, increasing the risk of critical issues going unnoticed.

Additionally, the client needed to integrate multiple backend systems to deliver a smooth omnichannel experience. Real-time inventory updates and secure payment processing were critical to meet customer expectations. Security and compliance concerns also arose due to the distributed nature of remote work. The project’s time constraints left minimal room for extensive testing or iterative development, necessitating a scalable and agile solution.

THE TRANSFORMATION

Built a scalable, reliable e-commerce platform with automation and agile collaboration

UST partnered with the client to develop a robust e-commerce solution. A dedicated team of UX, development, and automation engineers was deployed to address the retailer’s challenges. UST adopted a fully digital collaboration framework using Jira for real-time issue tracking and streamlined communication during UAT, ensuring quick feedback loops and alignment across stakeholders.

Structured UAT guidelines were implemented to focus on mission-critical business scenarios and maximize testing efficiency. Enhanced test cases improved coverage, while screen-sharing and video sessions enabled real-time problem resolution. To optimize testing, UST leveraged its QE360 platform, automating critical business process testing and significantly reducing UAT cycles and manual effort.

The e-commerce platform was seamlessly integrated with backend systems, enabling real-time inventory updates and secure payment processing. Continuous testing and performance monitoring ensured the platform could handle peak traffic during the launch. The result was a scalable, reliable, user-friendly digital store delivered on schedule.

THE IMPACT

Improved reliability, conversions, and orders in the first week

UST’s solution achieved 99.999% application availability, ensuring uninterrupted access to the digital store, even during peak usage. This reliability was key to maintaining customer trust and satisfaction during the high-profile launch.

The new platform increased customer conversion rates by 4.5%, driven by intuitive navigation, personalized recommendations, and an efficient checkout process. Within the first week post-launch, the platform processed over 10,000 orders, showcasing its ability to handle high transaction volumes seamlessly.

Real-time inventory updates reduced order cancellations, improving the customer experience. Meanwhile, automated UAT processes shortened testing cycles, ensuring on-time delivery with minimal defects. The scalable infrastructure supported stable performance during promotional events and seasonal peaks.

Streamlined backend operations accelerated order processing and fulfilment, improving overall efficiency. These enhancements strengthened customer engagement, boosted brand loyalty, and positioned the client as a competitive leader in the e-commerce space, ensuring long-term success.

To learn more about UST Quality Engineering solutions and services, click here.

RESOURCES

https://www.ust.com/en/ust-qe360-open

https://www.ust.com/en/insights/driving-software-predictability-through-platform-enabled-quality-engineering

https://www.ust.com/en/industries/retail-and-cpg