Case Study
UST’s RF optimization engagement helped telecom company increase download speeds by 26%
CLIENT
This Indian telecommunications company was founded more than a decade ago. As one of the leading 5G network providers in the region, the company serves nearly 450 million customers and generates approximately $14 billion in revenue for the wireless group and $107 billion as a company.
CHALLENGE
Rapidly growing customer base exposed network infrastructure limitations
As the company’s customer base grew, its network infrastructure was reaching maximum capacity. In particular, the company was dealing with these technical and business issues:
- Infrastructure scalability issues—The network couldn’t adequately handle the increased traffic volume or new, more diverse service demands, leading to congestion, slow download speeds, dropped calls, poor service quality, and service disruptions.
- Cost-benefit challenges—The company needed to strike the optimal balance between enhancing its network while maximizing its return on investment.
- Meeting customer expectations—As customer usage patterns shifted and services diversified, from simple calls to gaming, streaming, apps, and IoT devices, the infrastructure limitations contributed to poor customer experiences.
The company needed an experienced technology partner with deep telecommunications expertise to help address its infrastructure scalability issues and optimize network capacity to maximize signal strength, minimize interference, and efficiently manage traffic fluctuations through peak usage periods, geographic hotspots, and capacity surges.
TRANSFORMATION
Multifaceted approach to RF optimization improved telecom network performance
UST optimized the company’s radio frequency (RF) signals to improve data transmission speeds and enhance network performance. Additionally, this allowed the client to unleash customer experiences in previously underserved areas, leading to an improved user experience and the exploration of new markets and customer segments. Our muti-pronged strategy:
- Eliminated coverage gaps—after analyzing crowdsourced data
- Reduced interference by nearly 20%—by optimizing aggressor network cells
- Decreased poorly performing network cells by 67%—using process automations and KPIs
- Resolved infrastructure-related issues—by mapping customer complaints to network problems
- Tuned network parameter plans—to ensure compliance with international standards
The comprehensive engagement helped the company resolve data transmission bottlenecks, prioritize critical traffic, improve network resource utilization, and optimize KPIs, for things like data throughput, call drops, and handover success rates.
IMPACT
Network optimization boosted customer satisfaction 21%
Now, the company is well-positioned to support its growing customer base and more diverse service demands, ensuring reliable connectivity for all users, especially during peak usage hours. The engagement helped the telecommunications company:
- Cut customer complaints 21%
- Improve signal strength 5%
- Increase data throughput 26%
- Reduce RF latency 25%