Case study
UST's intelligent brand protection application transformed operations at brand management company
OUR CLIENT
As a document management and intellectual property (IP) leader, this technology company employs dozens of people and generates millions in revenue annually.
THE CHALLENGE
IP management company wanted to automate manual, labor-intensive processes with online monitoring application
Our client wanted to automate its legal analysis department's manual, labor-intensive processes to identify and remediate unauthorized IP violations across different online platforms, such as plagiarism and trademark infringement. The ideal monitoring solution would provide the company’s legal team with functionality, like domain page scanning for keyword matches and web page change tracking, to safeguard the online brands of its customers efficiently. Because our client did not have an internal IT department and had negative experiences with IT outsourcing, company leaders wanted a highly-skilled application development partner with deep agile experience, a proven Scrum methodology, and exceptional UI/UX design capabilities.
THE TRANSFORMATION
Intelligent brand protection solution automated tedious tasks of monitoring online IP
With a managed services agreement in place, UST and the client embarked on a software development lifecycle (SDLC) engagement that included a series of collaborative business analysis workshops to:
- Outline the vision for the solution
- Define the requirements
- Identify the project milestones
- Design the UI/UX and infrastructure architect
- Plan the testing phase
- Map-out iterations after the initial software launch
- Align expectations for the overall project
The project team built and deployed an intelligent brand protection application that automatically initiated enforcement actions customized for each end-user client. The solution automated brand monitoring interactions with online intermediaries, such as hosting providers, registrars, platforms, and marketplaces. The built-in case management system featured an intuitive user interface that stored relevant client case data and facilitated communications between the UST software development team, our IP monitoring client, and third-party organizations pertinent to the project. Robust reporting gave company leaders and customer account managers data on case statistics, compliance rates, and audience insights.
THE IMPACT
Automated processes and data-driven insights helped IP tech company transform brand management
With a solution hailed by our client as “revolutionary, innovative, and convenient,” the company now has standardized, streamlined, automated workflows to monitor online IP and enforce violations for its customers. The intuitive dashboard, comprehensive case data, and insightful reports have helped the company increase operational efficiencies, improve transparency, and boost customer satisfaction.
RESOURCES
https://www.ust.com/en/industries/tmt-technology
https://www.ust.com/en/what-we-do/strategy-implementation-operations