Case Study

UST’s ecommerce solution helped luxury car manufacturer shift 30% of sales online

This luxury car maker successfully weathered the pandemic and improved the buyer journey by designing and developing a flexible, secure, microservices-based ecommerce solution for its Asia-Pacific dealerships. Now 30% of sales are now initiated online.

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CLIENT

With a history dating back a century, this European luxury automotive manufacturer produces some of the most popular cars in the world—selling millions of passenger vehicles each year. Today, the company employs more than 150,000 people and generates nearly €150 billion in annual revenue.

CHALLENGE

Wanted to launch an ecommerce solution for buyers to browse and purchase luxury cars

With consumer preferences shifting to online purchasing at a rapid pace, our client wanted to embrace this trend by providing an ecommerce solution to its dealerships in the Asia-Pacific region. With self-service functionality for buyers to browse vehicles, configure and price their ideal car, and book test drives, company leaders hoped the digital solution would help dealers shift 30-40% of their business online. This luxury car manufacturer was searching for a technology partner with deep expertise in cloud computing, DevOps, and systems integration to bring its vision to life.

TRANSFORMATION

Designed and delivered a robust, customer-focused ecommerce solution

UST software engineers designed and developed a modern, cloud-native ecommerce solution for dealers in the Asia-Pacific region. The solution was deployed on AWS Cloud using the Angular 12+ platform. With support for multiple browsers, mobile devices, and payment systems, the ecommerce solution enabled customers to:

Browse, check stock, and configure cars
Search and chat with dealers
Schedule test drives
Request price quotes and purchase cars
Prebook new cars

In addition, customers in Singapore were offered a subscription module that allowed them to lease cars and schedule the delivery date, time, and location.

Developers deliver new, secure features and functionality in a two-week cadence using microservices and a fully automated Jenkins pipeline DevOps ecosystem. Development teams work with market owners to ideate and prioritize enhancements to meet customer expectations and needs.

IMPACT

Shifted 30% of sales online at Asia-Pacific dealerships

Luckily, the highly scalable ecommerce solution was already in place when the Covid-19 pandemic hit. This serendipitous situation enabled the luxury car manufacturer’s Asia-Pacific dealerships to run marketing campaigns to promote vehicles and encourage test drives to potential buyers despite lockdown and social distance restrictions. This momentum helped the dealerships and the luxury car manufacturer successfully weather the precarious market conditions of the pandemic. Since the intuitive, user-friendly ecommerce functionality has also improved the buyer journey, dealerships in the Asia-Pacific region have shifted 30% of their sales online.