UST transforms the customer experience for leading European wholesaler using ‘low code’
Wasco is a leading wholesaler in the installation sector in the Netherlands.
Data silos and multiple systems hinder omnichannel strategy
When Wasco first partnered with UST, their infrastructure, applications, and processes needed comprehensive review and improvement to support their digital transformation goal. Some of their most critical challenges included tearing down data silos, improving systems integration, and standardizing business processes. Their applications ecosystem was unprepared to meet their ultimate objective of becoming a truly customer-centric and omnichannel wholesaler.
Platform tool powers development of multiple apps to centralize data and streamline the experience
With UST as their technological partner, using OutSystems as their ‘low code’ platform of choice, Wasco has created applications to optimize order deliveries across their 35 branches, a mobile app on which 11K+ customers now perform daily operations from their mobile devices — a key component of their omnichannel strategy goal — and an application to standardize their after-sales processes.
OutSystems is also at the core of Wasco’s Enterprise Service Bus, which plays a central role in overcoming data handling challenges and facilitating the creation of new, innovative features and applications that make Wasco’s employees’ lives better, whilst strengthening their market positioning.
Improved customer satisfaction, better market positioning, and a successful partnership with transformative results
Our client now has access to more sophisticated insights and a simplified IT landscape that has enabled better applications control across the organization. The customer experience has been transformed in many ways thanks to a truly omnichannel approach that includes physical stores, a website, a mobile app, and EDI tools. Customers have reported improved satisfaction and our client has reported better market positioning.
“Four years ago we started a fascinating journey to transform our business fundamentals and build a solid partnership with UST Global. They have supported us in all our challenges which has been key to achieve our ambitious goals” shared a member of our client’s executive leadership team.
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