Case Study
UST transforms Spitche from concept to leader with end-to-end design and delivery of a novel social media loyalty program
CLIENT
Founded in 2015 and based in Paris, France, Spitche pioneered digital engagement solutions. Its all-in-one platform helps brands maximize the potential of their ambassadors through innovative technology and expert services. Spitche's software boosts community engagement, provides data analytics, and enhances lead generation for global brands. By gamifying social media interactions, the platform empowers businesses to increase organic reach, acquire new customers, and drive conversions, transforming everyday users into powerful brand advocates.
CHALLENGE
Bridging the gap from idea to product
When Spitche approached UST, they had a critical question: "How do you develop a social media loyalty program" from scratch? Transforming their idea into a tangible product was a significant challenge. Spitche needed a firm to not just create a minimal viable product (MVP), but a transformation and design partner to guide them through strategy, design, and the entire software development lifecycle—from concept to launch and refinement—ensuring their social media loyalty program could thrive in a competitive market. Key hurdles included:
- Technical expertise gap: Spitche lacked in-house development capabilities, a major roadblock for Spitche’s non-technical founders.
- MVP development: The founders struggled to develop an MVP for testing and feedback without a technical team.
- User experience design: Creating an engaging experience for the loyalty platform posed a significant challenge to ensure usage.
- Data-driven development: Implementing and leveraging user testing and analytics to understand and improve the end user’s platform experience.
- Scalability concerns: Developing an architecture that would grow with the platform while maintaining tight cost controls.
TRANSFORMATION
Crafting a market-ready platform with agile methodologies
UST assembled a skilled team of business analysts, project managers, developers, and designers to tackle Spitche's project. We employed agile development methodologies to ensure flexibility and continuous improvement throughout the process. The transformation journey included:
- User-centric design: We built a user-friendly and engaging loyalty software experience. Focusing on intuitive interfaces and seamless interactions, along with integrated user analytics to inform data-driven decision-making for user experience design choices. This approach ensured that every feature resonated well with end-users, enhancing user satisfaction and engagement.
- MVP validation: Rapid development allowed for quick market testing, letting Spitche test its concept, gather crucial user feedback, and refine its offering based on real-world data. The MVP enabled Spitche to quickly validate its market hypothesis and adjust its product strategy efficiently to meet market needs.
- Full-lifecycle software development: After launch, as Spitche’s user base expanded, our full-lifecycle development ensured seamless scaling, enabling the platform to handle increasing demands without compromising performance. This comprehensive support covered everything from initial development to ongoing enhancements, ensuring the platform remained robust and adaptable.
- Strategic product pivot support: When market dynamics shifted, our support empowered Spitche to quickly redefine its product strategy and target audience, maintaining its competitive edge.
The result was Spitche—a scalable social media loyalty platform that gamifies social media engagement for businesses, brand ambassadors, and influencers. The platform helps companies increase brand awareness through social media, boost customer acquisition, and identify brand ambassadors while collecting valuable customer ideas.
IMPACT
A thriving platform poised for growth
The impact of UST's partnership with Spitche is evident in the successful launch and ongoing development of the Spitche platform. Key outcomes include:
- Idea validation: The MVP allowed Spitche to test its market hypothesis and refine its concept based on real user feedback, demonstrating the immediate benefits of rapid prototyping.
- Successful pivot: Our support enabled a seamless transition to a new product direction, adapting to market demands and new opportunities.
- Market-ready solution: Spitche now has a fully functional, scalable loyalty program software for businesses, ready to compete in the marketplace.
- Enhanced decision-making: Integrated user analytics tools enable data-driven improvements and feature development.
- Customer feedback loop for better products: The platform’s innovative features facilitated customer idea collection through social media, enhancing product development. This feedback loop has been instrumental in allowing Spitche to quickly adapt and innovate, securing a stronger market position.
As Spitche continues to grow and evolve, they now have the tools and expertise to leverage social media for customer engagement, boost conversions with social media promotions, and build lasting loyalty in the digital age.
Discover how UST can transform your business idea into a market leader. Interested in building a user-friendly and engaging software experience? Contact us today to learn how our MVP development services and strategic product support can help you succeed in a competitive market.