Case Study
Enhancing the customer’s digital experience
THE CASE
Creating a custom digital ecosystem
A multinational luxury vehicle and motorcycle corporation turned to UST to create a customized technology solution to improve internal and external communication, which resulted in scalable business transformation.
CHALLENGE
Integrating with legacy systems to meet evolving customer needs
Our client tasked us with creating a solution that could address both potential and existing customer needs while leveraging their position in the market. It needed to be completely customizable, allowing them to work towards the implementation of a standardized CRM solution. It also needed to be integrated with legacy central information systems at their head office to enable quicker business decision making.
SOLUTION
Delivering a cutting-edge and tailored technology solution
We were entrusted to implement an emerging market solution for New Zealand as a test run. Starting with a single zip file of the source code, our experienced team reverse engineered the solution. After upgrading the solution, we set up Agile Management processes and DevOps practices across the Asia Pacific region, ensuring facilitation of planning, execution and transparency to achieve the aggressive target for standardizing the CRM. We then used our deep expertise to set up DevOps processes, enabling designers and developers to focus on building the bespoke solution in an environment of continuous integration. Communication channels were established between each team to facilitate information flow and build synergy.
IMPACT
Achieving synergy across culturally diverse markets
The communication channels we established marked the beginning of the India Digital Hub, which has now transformed into a Global DevOps center. The standards set by the CRM team were replicated across practices within DevOps initiatives. By end of 2018, the solution went live across 5 markets seamlessly: New Zealand, Australia, Thailand, Malaysia, Korea and Japan.
- Improved sales funnel management
- A notable shift from building to-do lists to improving work output and workflow
- Faster issue resolution
- Improved prioritization of issues across markets
EXPERTISE & RESOURCES
Explore our competencies and solutions
Our teams have the required domain expertise and technological competencies to offer the right solutions. Learn more about the expertise and resources that helped us achieve success on this project.