Case Study

Data infrastructure modernization and cloud migration to Microsoft Azure enables a global retail pharmacy chain’s marketing strategies and data analytics

A global retail pharmacy chain partnered with UST to modernize its infrastructure by transitioning to Azure cloud-native solutions. UST migrated over 100 billion data rows, enabling real-time insights, self-service analytics, and optimized data management. This transformation enhanced marketing capabilities, improved decision-making, and positioned the client as a leader in personalized healthcare.
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OUR CLIENT

Our client is a trusted provider of pharmacy services and healthcare solutions. With a widespread network of locations and comprehensive offerings, it plays a crucial role in promoting community health and accessibility. The company’s focus on personalized care and broad reach make it an essential resource for millions seeking reliable health services.

THE CHALLENGE

Modernizing on-premises infrastructure to Azure with advanced analytics capabilities

Our client embarked on a significant modernization initiative to transition its entire on-premises infrastructure to Azure cloud-native solutions. This transformation was essential for enhancing its marketing capabilities and involved migrating extensive datasets generated from complex data science models to Azure on a regular basis. These datasets were critical to optimizing highly targeted marketing campaigns, improving overall marketing efficiency, and maintaining the company’s competitive edge in the retail industry.

With a primary goal of ensuring data infrastructure was ready for advanced Azure analytics capabilities, there were many technical challenges. The company needed to migrate massive amounts of marketing data—over 100 billion rows—while ensuring the data was structured in a common data-model-compliant format for seamless integration with downstream systems. Additionally, our client required a mechanism to feed campaign response data back into the platform for continuous improvement. The project needed to ensure scalability for future marketing models while maintaining operational consistency during the transition.

THE TRANSFORMATION

Delivering an Azure-based cloud marketing platform

UST delivered a comprehensive cloud marketing platform solution, leveraging Azure cloud-native services tailored to meet our client’s needs. This engagement included designing and implementing custom-built accelerators to streamline the migration process and optimize performance for large-scale data sets.

We implemented a scalable, cloud-native data infrastructure using Azure Data Lake, ensuring all marketing data was migrated efficiently with a common data-model format. The custom accelerators enabled a quick migration of vast marketing datasets and ensured the seamless integration of feedback loops for continuous campaign optimization. The platform also provided self-service data reporting, providing internal teams with easy access to marketing insights and analytics for data-driven decisions.

What made our solution unique was the integration of custom-built accelerators, specifically tailored to our client’s data volume and complexity, allowing faster migration and optimization of marketing models. By creating a future-ready infrastructure, our client can continuously refine its marketing efforts with advanced analytics and BI tools layered on the Azure platform. Additionally, our deep understanding of the company’s marketing workflow allowed us to design a solution that seamlessly integrated with existing systems while minimizing disruption.

The client can now conduct detailed campaign-result analysis with improved efficiency and accuracy, utilizing modern analytics capabilities on top of the Azure Data Lake. With real-time data migration and feedback loops, the company can constantly evolve and improve its marketing models.

THE IMPACT

Unlocking growth and innovation with continuous improvement of marketing campaigns

The company’s transition to Azure cloud-native solutions modernized its marketing infrastructure and unlocked new growth opportunities. By leveraging Azure Data Lake and Azure analytics capabilities, the company is equipped to execute highly targeted marketing campaigns, improve decision-making, and optimize its marketing strategies for the future.

Learn more about UST Cloud Transformation Services and UST Azure CloudOps.

RESOURCES

https://www.ust.com/en/industries/healthcare

https://www.ust.com/en/industries/retail-and-cpg

https://www.ust.com/en/what-we-do/digital-transformation/data-analytics