A global electronics brand
A signature D2C shopping experience that drives brand loyalty
Summary
UST collaborated with a leading electronics brand to enhance its direct-to-consumer (D2C) model, aiming to foster brand loyalty through tailored online experiences. By employing SAP Spartacus, they ensured a seamless shopping journey, integrating third-party APIs for varied payment and shipping options. Simplified navigation and a transparent rewards program further incentivized customers. Key features include immersive product discovery, simplified menus, and relevant search functionalities, all designed to enhance user satisfaction and drive brand loyalty.
Introducing the online store through tailored discovery paths
Our understanding of consumer priorities was fundamental in designing personalized journeys for customers with information-first and buying-first preferences. Delving into a transactional space from a previously browsing-only site implied having to let customers know about buying options. We focused on providing the right amount of information for different customer journeys that help users identify their respective key-value drivers and lead them to direct onsite purchases.
Driving agility with SAP Spartacus storefront
Customers facing broken experiences while checking out often resort to cart abandonment, thus leaving with a negative brand impression. UST wanted to ensure a seamless buying experience with faster loading times. We rapidly built =a front-end commerce experience leveraging the headless Spartacus framework allowing for to the quick development of a ahigh-performing shopping site with a smooth customer experience. Multiple 3rd-party API-based integrations enhanced user flexibility and convenience with a variety of payment mode and shipping methods choice of value-added services, and alternate places to buy the same product if out of stock.
Giving users control of their shopping experience
Users experience friction in their navigation when they have to search and scroll through multiple pages to understand the totality of a product. With a reduced number of categories and pages, users can find exactly what they are looking for without facing cognitive overload that often leads to site drop-offs. UST redesigned the information architecture and product detail pages to make decision-making fast and efficienct while still allowing for the choice of discovering in-depth buyer information through below-the-fold content. The design ethos became understanding and preserving consumer choice. Meet the customer wherever they are on their shopping journey.
Rewarding customer loyalty
A well-defined and transparent rewards program provided users exclusive access to relevant offers and discounts to increase loyalty and ensure customers would come back and advocate buying directly from the online store. The program designed ensured simplicity in communicating the value and detail of a points system and the speed and ease of the redemption processes
Immersive product discovery
Engaging discovery process with preference-based product information that helps customers find products they are unlikely to have otherwise purchased
Simplified menus
Cutting through the complexity in navigation by streamlining categories and reducing redundant pages to help users reach their destination faster with minimal effort
Relevant search
Search results that give users specific SKU level information leading them directly to product pages facilitating faster decision making
Simplified menus
Cutting through the complexity in navigation by streamlining categories and reducing redundant pages to help users reach their destination faster with minimal effort